真空技术在农产品产业链中的应用与发展

简要介绍真空技术的发展情况,详细论述了真空技术在农业产业链中的应用现状与发展趋势。     

A conceptual model to imply a negative innovation assessment framework on consumer behaviors through the electronic business platforms

Online retail platforms significantly impact consumers' purchasing decisions. Satisfaction, purchase intent, and repeat online shopping drive the platform's purchasing decisions. In contrast, individuals do not purchase products due to dissatisfaction and lack of purchasing intent. It will cause hesitation and spread negative feedback to influence online consumer behaviors. This research proposes a conceptual model incorporating the Status Quo Bias (SQB) and the Negative Online Purchase Decision-Making Process (NOPDMP) to suggest a new framework for evaluating the maintained consumer behavior of online shopping platforms. The questionnaires following the proposed conceptual model were collected from the sample data from participants of 384 experienced respondents using online shopping platforms. Data were analyzed for the causal relationship using Structural Equation Model. The implications of the assessment framework that incorporates the influence of negative factors can weigh the decision to purchase products and improve and reduce shopping cart abandonment on e-commerce platforms. This framework can also describe instances of negative perspectives regarding incentive alignments with actual behaviors.     

Website quality and users' intention to use digital libraries: Examining users’ attitudes,online co-creation experiences,and eWOM

This research aims to examine how the website quality affects the intention of digital library users to use the website by considering factors of user's attitudes, online co-creation experiences, and electronic word-of-mouth. The statistical population of the research is composed of the users of Astan Qods Razavi digital library, which is one of the oldest digital libraries in Iran. Data was collected from 402 participants who use the library and analyzed in SPSS and PLS softwares. Construct validity was assessed and confirmed using convergent validity and divergent validity. Data reliability was assessed and confirmed using Cronbach's alpha and composite reliability. The research confirms that website quality affects the attitudes of users towards the website and their intention to participate in online co-creation and eWOM. The effects of user's attitudes to the online co-creation experience, eWOM, and intention to use the library, as well as the effects of the online co-creation experience and eWOM on the intention to use the digital library were also confirmed. Considering the results of the research, it is recommended to digital libraries to provide an efficient user-friendly website designed to increase user participation and establish close contact with them and in this way increase their intention to use digital library services.     

论大学图书馆电子阅览室建设

信息时代的发展,对我国大学图书馆的发展提出了更高的要求,大学图书馆的管理者需着手建立电子阅览室,在规划中要遵循渐进性、先进性、可扩展性原则,重视技术人才的培养,做好电子阅览室的宣传、管理工作。     

Effects of au naturel packaging colors on willingness to pay for healthy food

This study introduces and defines a novel color family—au naturel colors—and proposes that featuring these hues on product packaging enhances consumer willingness to pay (WTP) for healthy food products, but not for unhealthy food products. This effect occurs irrespective of the fit between the colors of the product and of the packaging, and of the color lightness or saturation. Perceptions of product authenticity mediate the relationship between au naturel colors packaging and consumer WTP for the product. The results of seven studies provide support for the proposed conceptual framework, contributing to the literature on consumer responses to colors and packaging features, and allowing to draw implications for the marketing of healthy food products.     

Using online opinion leaders to promote the hedonic and utilitarian value of products and services

Research and applied evidence suggest that online opinion leaders are important promoters of products and services. However, managers and firms need to choose which opinion leaders to work with and better understand how to collaborate with those leaders to promote different types of products and services. Online opinion leaders should be used to promote the experiential (hedonic) and functional (utilitarian) value of products and services over different online forums. In this article, we describe how online opinion leaders can serve appeal leadership functions, serve knowledge leadership functions, and take multiple roles (e.g., experts, celebrities, micro-celebrities, micro-influencers, early adopters, market mavens, enthusiasts). We then present a five-stage planning process designed to guide partnerships with online opinion leaders. Specific steps in the process include: planning (setting the objectives of the campaign and the role of online opinion leaders), recognition (identifying influential and relevant online opinion leaders), alignment (matching online opinion leaders and online forums with the products or services promoted), motivation (rewarding online opinion leaders in a way that aligns with their social role), and coordination (negotiating, monitoring, and supporting the influence of the online opinion leaders).     

The “timber box” effect for premium wines

The present research aimed to examine the effectiveness of using luxurious external packaging boxes to improve customer perceptions towards premium wine. Consumers viewed images of wine presented in four types of packaging: (1) no box; (2) a plain wooden box; (3) a wooden box with explanatory text; and (4) a wooden box with both explanatory text and a transparent window; and completed a survey measuring product attitude, willingness to pay, perceived luxury, and perceived risk associated with the product. Results indicated all box types resulted in higher willingness to pay, and that the explanatory and transparent boxes were able to elicit significantly higher product attitudes than the plain box or no box at all. The positive effects of the transparent and explanatory boxes were fully mediated, or explained, by perceived luxury. Furthermore, the negative effects underlying the plain box conditions were partially mediated by perceived risk. The present study was the first to empirically investigate the psychological mechanisms responsible for the influence of packaging, and to examine how perceived product luxury and perceived risk underlie these effects. Managerial implications are discussed, and recommendations are provided for retailers.     

Effective electronic menu presentation: From the cognitive style and mental imagery perspectives

While technology has significantly changed how we communicate, our knowledge of how to utilize electronic menus in restaurants is lacking. This study aims to fill this gap by investigating customer response to various multimedia presentation formats on a digital platform. To test this, we developed four menu presentation formats and examined how different presentation formats affect mental imagery and the desire to eat. The results reveal that mental imagery positively affects the desire to eat, while mental imagery itself varies depending on the presentation format and cognitive style. The video menu elicited the highest mental imagery followed by the picture, narration, and conventional menus. Visualizers and verbalizers appear to form similar mental imagery with these presentation formats. Providing support for dual coding theory, the results suggest that while the visual domain plays the strongest role in mental imagery and the desire to eat, they are also influenced by auditory stimuli.     

重型瓦楞包装在发动机出口CKD项目中的应用

传统发动机出口包装大多采用一次性木质包装,不环保、成本高且取用不便。以出口发动机CKD项目为例,基于绿色包装理念,选用重型瓦楞包装,以纸代木,对发动机重新进行集合包装设计,满足CKD零件的包装防护需求的同时,也实现了绿色环保和降本增效的双重目标。     

Comparing email and SNS users: Investigating e-servicescape,customer reviews,trust, loyalty and E-WOM

For better or worse, satisfied or dissatisfied customers function as trusted branding faces for organizations as they transmit potentially viral messages through E-WOM. These E-WOM messages can prove marketers' best friends or worst enemies, depending on their tenor. With data from actual customers of an e-tailer, this research enriches our understanding of how e-servicescape is linked to E-WOM. E-servicescape captures the online environmental factors of marketers’ websites. Two forms of E-WOM are examined; i.e., emails and social network postings. Customer reviews were investigated as a prospective sub-dimension of e-servicescape. Findings suggest that customer reviews play an integral role in the e-servicescape construct, that e-servicescape positively impacts trust and that trust positively influences E-WOM and customer loyalty. Two groups of customers were compared, and results indicated differences between email and SNS users. Theoretical and managerial insights related to E-WOM and electronic commerce shopping behavior were generated.